1 Let’s have a closer look on the recent regulatory developments in the EU.

Studies show that they may demonstrate certain commonalities with the mechanisms known in the traditional games of chance, thus they remain an object of increasing interests of regulators and consumer protection bodies, and what is worth noting, a very lucrative one, since it is estimated that they generated more than US$15 billion globally for the industry in 2020. For example, they may be customization options for a player's avatar or game-changing equipment such as weapons or armor. They may give advantages or virtual items for use within the context of the game. For those who are not, loot boxes are mystery packages of digital content in video games which can be purchased for small sums and in exchange a random in-game content can be received by the player. If you are a video games enthusiast, irrespective of your beloved platform, whether it be PC, console or mobile, you are probably familiar with the concept of loot boxes. Although this category of monetization schemes in games mostly avoided regulation in the EU so far, with some local exceptions, it continues to raise increased concerns of the relevant authorities and consumer protection bodies. Undoubtedly, loot boxes are among those video games related topics which have been causing the most heated discussions over recent years.